headed by former IWC COO Matthias Schuler (current CEO of Roger Dubuis), began searching for ideas of how you can enhance the brand. When you are handling a brand that was founded only Many years ago (in 1995) you have to really concentrate on how you can differ. It wouldn't make much since for Richemont to get the brand, Seiko BAR HondaF1 RacingTeam they cannot offer a product that is different than the other popular brands within the group, especially when those brands have been established, on average, for over 100 years each.
Roger Dubuis was founded by talented watchmaker, Roger Dubuis and visionary designer Carlos Dias. After only four short years, they had already become a full-fledged movement manufacture (meaning they produce at least one of their calibers in-house). BAR HondaF1 Racing Team watch Upon producing their first exclusive caliber, in-house, they also met what's needed for the Geneva seal, and in doing this became the youngest watch brand to make a Geneva seal movement (1999).
It was a major milestone, and helped launch the brand to a higher status level within the watch community.Integration into Richemont GroupOver time they grew the brand around their watch know-how and eventually produced more than 28 exclusive, Seiko SNZE13K1 Men's Watch in-house calibers. A significant feat for every watch manufacturer, let alone a watchmaker this young. Lange, Mont Blanc - and Roger Dubuis isn't any exception. Fifteen short years ago Roger Dubuis carved their DNA in the watch world, and earned a reputation, by their own movements.
